Enterprise Vision: Become a domestic leading enterprise in precious metals industry

Enterprise Mission: Inherit historical and cultural classics; record times' flourish and vicissitude; sublimate artistic life and wealth

Enterprise Values: Explore and innovate; concentrate and persist; be sincere and true; unite and achieve win-win

Enterprise Concept: National prosperity furthered strong enterprises, who must remember where it comes from

Enterprise Aim: Meet the service and requirement of customers; create value for employees, enterprises, investors and society.

Brand Position: Typical gift and collection in the culture of precious metals

Brand Slogan: Collection of Artwork, Convergence of Fortune

Product Position: Collection level art treasures in the culture of precious metals